The Image Dashboard section of the Tensorboard ReadMe says:

I see how a pyplot image could be written to file, read back in as a tensor, and then used with tf.image_summary() to write it to TensorBoard, but this statement from the readme suggests there is a more direct way. Is there? If so, is there any further documentation and/or examples of how to do this efficiently?

It is quite easy to do if you have the image in a memory buffer. Below, I show an example, where a pyplot is saved to a buffer and then converted to a TF image representation which is then sent to an image summary.

import io
import matplotlib.pyplot as plt
import tensorflow as tf


def gen_plot():
    """Create a pyplot plot and save to buffer."""
    plt.figure()
    plt.plot([1, 2])
    plt.title("test")
    buf = io.BytesIO()
    plt.savefig(buf, format='png')
    buf.seek(0)
    return buf


# Prepare the plot
plot_buf = gen_plot()

# Convert PNG buffer to TF image
image = tf.image.decode_png(plot_buf.getvalue(), channels=4)

# Add the batch dimension
image = tf.expand_dims(image, 0)

# Add image summary
summary_op = tf.summary.image("plot", image)

# Session
with tf.Session() as sess:
    # Run
    summary = sess.run(summary_op)
    # Write summary
    writer = tf.train.SummaryWriter('./logs')
    writer.add_summary(summary)
    writer.close()

This gives the following TensorBoard visualization:

A bit late with my answer. With tf-matplotlib a simple scatter plot boils down to:

import tensorflow as tf
import numpy as np

import tfmpl

@tfmpl.figure_tensor
def draw_scatter(scaled, colors): 
    '''Draw scatter plots. One for each color.'''  
    figs = tfmpl.create_figures(len(colors), figsize=(4,4))
    for idx, f in enumerate(figs):
        ax = f.add_subplot(111)
        ax.axis('off')
        ax.scatter(scaled[:, 0], scaled[:, 1], c=colors[idx])
        f.tight_layout()

    return figs

with tf.Session(graph=tf.Graph()) as sess:

    # A point cloud that can be scaled by the user
    points = tf.constant(
        np.random.normal(loc=0.0, scale=1.0, size=(100, 2)).astype(np.float32)
    )
    scale = tf.placeholder(tf.float32)        
    scaled = points*scale

    # Note, `scaled` above is a tensor. Its being passed `draw_scatter` below. 
    # However, when `draw_scatter` is invoked, the tensor will be evaluated and a
    # numpy array representing its content is provided.   
    image_tensor = draw_scatter(scaled, ['r', 'g'])
    image_summary = tf.summary.image('scatter', image_tensor)      
    all_summaries = tf.summary.merge_all() 

    writer = tf.summary.FileWriter('log', sess.graph)
    summary = sess.run(all_summaries, feed_dict={scale: 2.})
    writer.add_summary(summary, global_step=0)
When executed, this results in the following plot inside Tensorboard

import matplotlib.pyplot as plt
import tensorflow as tf
import numpy as np

def get_figure():
  fig = plt.figure(num=0, figsize=(6, 4), dpi=300)
  fig.clf()
  return fig


def fig2rgb_array(fig, expand=True):
  fig.canvas.draw()
  buf = fig.canvas.tostring_rgb()
  ncols, nrows = fig.canvas.get_width_height()
  shape = (nrows, ncols, 3) if not expand else (1, nrows, ncols, 3)
  return np.fromstring(buf, dtype=np.uint8).reshape(shape)


def figure_to_summary(fig):
  image = fig2rgb_array(fig)
  summary_writer.add_summary(
    vis_summary.eval(feed_dict={vis_placeholder: image}))


if __name__ == '__main__':
      # construct graph
      x = tf.Variable(initial_value=tf.random_uniform((2, 10)))
      inc = x.assign(x + 1)

      # construct summary
      fig = get_figure()
      vis_placeholder = tf.placeholder(tf.uint8, fig2rgb_array(fig).shape)
      vis_summary = tf.summary.image('custom', vis_placeholder)

      with tf.Session() as sess:
        tf.global_variables_initializer().run()
        summary_writer = tf.summary.FileWriter('./tmp', sess.graph)

        for i in range(100):
          # execute step
          _, values = sess.run([inc, x])
          # draw on the plot
          fig = get_figure()
          plt.subplot('111').scatter(values[0], values[1])
          # save the summary
          figure_to_summary(fig)

This intends to complete Andrzej Pronobis' answer. Following closely his nice post, I set up this minimal working example:
    plt.figure()
    plt.plot([1, 2])
    plt.title("test")
    buf = io.BytesIO()
    plt.savefig(buf, format='png')
    buf.seek(0)
    image = tf.image.decode_png(buf.getvalue(), channels=4)
    image = tf.expand_dims(image, 0)
    summary = tf.summary.image("test", image, max_outputs=1)
    writer.add_summary(summary, step)

Where writer is an instance of tf.summary.FileWriter. This gave me the following error: AttributeError: 'Tensor' object has no attribute 'value' For which this github post had the solution: the summary has to be evaluated (converted into a string) before being added to the writer. So the working code for me remained as follows (simply add the .eval() call in the last line):
    plt.figure()
    plt.plot([1, 2])
    plt.title("test")
    buf = io.BytesIO()
    plt.savefig(buf, format='png')
    buf.seek(0)
    image = tf.image.decode_png(buf.getvalue(), channels=4)
    image = tf.expand_dims(image, 0)
    summary = tf.summary.image("test", image, max_outputs=1)
    writer.add_summary(summary.eval(), step)

This could be short enough to be a comment on his answer, but these can be easily overlooked (and I may be doing something else different too), so here it is, hope it helps!